Product Marketing Manager
Website Swiggy
Mandate 2: Employees will have the freedom to work remotely all through the year. These employees, who form a large majority, will come together in their base location for a week, once every quarter.
About the Role:
Swiggy is looking to hire a Manager -Product Marketing, to drive product marketing across various Swiggy business units.
This role would be crucial in driving adoption for product launches, as well as retention, while also being the voice of customer to help create more user-backward products.
Product Marketing responsibilities will span across defining strong user-product narratives, inputting into product roadmaps, developing product positioning, messaging and go-to-market strategy along with and driving product adoption of new features. As part of the Marketing team, you will work side-by-side with Product Managers, Designers, Analytics and Data Science teams to develop and launch groundbreaking products, programs, and experiences that deepen our relationship with consumers, restaurants and delivery partners.
What You’ll Do
● Key focus areas will involve product positioning and messaging, product awareness and adoption of some Swiggy products / features, as well as playing a key role in user-research – both at product discovery stage and post-launch.
● Work closely with senior cross-functional stakeholders, championing the product marketing narrative with a user-first approach
● Develop a powerful user-centric, behavioral-science-based messaging culture and experiments to unlock stronger growth and value
● Spearhead go-to-market product marketing launches right from messaging / positioning to PR strategies to drive adoption of products and measure results.
Preferred Qualifications
● Post MBA from Tier 1 college, 1+ years of experience in Brand Marketing / Product Marketing / Growth Marketing, preferably in a large consumer-tech products
● Superlative ability to articulate the essence of products and the value they build by developing a strong narrative and content strategy plan
● Outstanding at market research: you have an uncanny ability to understand the “whys” behind user behavior through both qualitative and quantitative user research
● Experience launching large-scale products with complex cross-functional GTMs
● Scrappy, resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact
